Recorded Webcast Available for: "The Sustainable Print Media Challenge", by Donald Carli at CPBIS Distinguished Lecture Series

ATLANTA, GEORGIA, November 1st, 2004 –(PRNewswire)-- This Distinguished Lecture Series (DLS) event took place on Friday, October 22, 2004 from 11:00-12:30 pm EST in the Kress auditorium of the Institute of Paper Science and Technology at Georgia Tech, on the Georgia Tech campus. The lecture was titled "The Sustainable Print Media Challenge" and the recorded webcast can be viewed by clicking here.

This lecture addressed the questions: How can global advertisers, ad agencies, publishers, designers, printers and their suppliers address the sustainability challenge?  What is required to resolve the difficult issues at the nexus of corporate social responsibility and commercial opportunity associated with graphic communication?

Carli said, “Sustainable graphic communication entails the simultaneous pursuit of economic prosperity, environmental stewardship and social equity as well as the effective exchange of visual information. A recent report by the World Bank presents the challenge of sustainability: We can imagine that the Earths population will stabilize at 10 billion by the year 2050 …A shadow looms when we realize that this scenario would entail a 25-fold growth in output and potentially huge increases in pollution.”

Graphic communication is an essential aspect of human activity that is pervasive, economically significant, environmentally impactful and critical to business, government and society. However, while the production, consumption and disposal of paper and print media account for a significant proportion of human activity, account taken of the non-financial aspects and impacts of print is disproportionately limited. Advertising, publishing, graphic design and graphic communication are not sustainable as predominately practiced.

There are challenging issues at the nexus of commercial opportunity and sustainability which purveyors of print media products and graphic communication services must address. In the words of David W. Orr, “The overall challenge of sustainability is to avoid crossing irreversible thresholds that damage the life systems of Earth while creating long-term economic, political, and moral arrangements that secure the well being of present and future generations.” 

Donald Carli is a full time faculty member in the Department of Advertising, Design and Graphic Arts at New York City College of Technology, The City University of New York and a Senior Research Fellow at the Institute for Sustainable Communication. He is also founder and President of Nima Hunter, Inc. a consulting firm established in 1986 providing Fortune 500 companies with marketing research, market analysis, technology assessment and strategic planning services related to graphic communication technologies and related business processes.

As always the Distinguished Lecture Series was offered live in the Institute of Paper Science and Technology’s Kress Auditorium and by live and archived webcast.  For more information on the Distinguished Lecture Series or to view the FREE recorded webcast please visit:  http://www.cpbis.gatech.edu/dls2005.

The lectures are co-sponsored by CPBIS and the Institute of Paper Science and Technology (IPST) at Georgia Tech.

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About CPBIS: The Center for Paper Business and Industry Studies (CPBIS) is a globally recognized and industry-valued academic center, creating knowledge and tools that support paper industry decision-makers, and producing interdisciplinary graduates who contribute to the long-term success of the paper industry. The CPBIS is co-sponsored by the Alfred P. Sloan Foundation, the Georgia Institute of Technology (Georgia Tech), and the Paper Industry.
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